With the advent of the digital age, various new media forms continue to emerge in the advertising market, and LCD media is a new form of outdoor advertising. Outdoor advertising is more and more favored by more users due to its low price, high reaching rate and good short-term return rate.

In addition, the advent of the era of "segmentation" has injected a shot of "cardiotonic agent" into the development of liquid crystal media. All the time, the most troublesome thing in the advertising industry is how to improve the accuracy of the target audience in the advertising machine. In recent years, the rise of various new media and the reshuffle of traditional media and cross-media cooperation have led to a sharp increase in the value and price of various media. Advertisers have also been provocative in the face of the beginning of advertising media. It feels that they often resort to intensive advertising bombardment and use various media to carry out all-round and three-dimensional communication. This strategy can sometimes make the brand a household name, but for some products, the cost of spending a lot of money in exchange is very high. It may be the result of "cannon hitting flies." The low segmentation of Chinese advertising media has led to a large number of advertisements (70% to 80%) being consumed among the wrongly targeted audiences. The LCD media, because of its purpose of "nicheization" when selecting locations, can be highly accurate in terms of audience differentiation. In the process of transforming mass marketing to focus marketing, liquid crystal media can make advertisements more effectively spread to target audiences after segmentation.

It can be said that increasing consumers' active attention is the most important advantage of liquid crystal media. For example, when watching TV and listening to the radio, you switch channels during advertising hours; when you read a newspaper, you directly turn over the advertisement page; when you are online, you can press the close button as soon as an advertisement pops up. In this way, consumers' attention to and memory rate of advertisements will decrease, leading to waste of advertisements.

However, as a high-tech product, LCD media has dynamic pictures and vivid colors that can attract consumers' active attention. In addition, the time it takes to broadcast is generally the idle and boring waiting time of the target audience, so it is extremely large. Some audiences will not feel rebellious about it, but will actively choose to watch it. Data shows that 74.2% of the audience in a building with LCD media installed often pay attention to the content of this LCD TV media every time they wait for the elevator, and 45.9% of them watch it every day. The audience who likes this kind of LCD TV media advertisement reaches 71%. The biggest reason is that they believe that they did not waste their time while accepting this kind of advertisement information, and added some lively atmosphere to the boring waiting time.

In addition, the broadcast format of liquid crystal media is very flexible, and it can be combined with product marketing activities according to local conditions. For example, in the form of rolling captions at the bottom of the screen to broadcast the local promotion of the product, which can effectively reduce the distance between consumers and specific products, and promote their purchase behavior in a short time. From the perspective of the communication environment, the advertising publishing environment of LCD media is relatively simple. The closed space generated by its organic integration with office buildings, hotels, supermarkets, high-end residences and other places not only greatly reduces the interference of advertising, but also produces semi-mandatory. Compared with the frequency of exposure to other media, the audience’s daily exposure to liquid crystal media is much higher than the frequency of exposure to other media.

For advertisers, the most attractive place for LCD media is its low cost. Compared with traditional media, outdoor LCD media has a relatively low cost per thousand people due to its higher effective arrival rate. The emergence of liquid crystal media in public places, its brand-new media form itself is easy to become a focus of attention. For example, the mobile LCD media that appeared on the streets of Shanghai and other cities attracted the attention of many curious consumers. Many consumers even followed the "advertisers" and carefully looked at the advertising messages broadcast on LCD TVs, which would invisibly drive certain groups of people. Behavior, which produces a wide range of ripple effects. In addition, because the liquid crystal media is a dissemination of a small-scale mobile population, the product information it conveys can easily become the focus of public opinion, triggering common attention and discussion among such people, and promoting consumption between colleagues, families or similar groups. At the same time paying attention to make them resonate with LCD video advertising. Just imagine, if after watching an advertisement, white-collar workers in an office building have made comments about it, whether they appreciate it or argue, the brand's recognition will be improved unconsciously, this kind of "word of mouth" "The communication effect of "I believe it can also save advertisers a lot of advertising costs."