The development of a certain type of new technology and new products is inseparable from the maturity of the related technologies around it, just like the current civil aircraft C19 and large transport aircraft-20 with independent property rights in my country, which have improved our equipment manufacturing level. The same is true for LED displays. The development of Internet technology, the advancement of digital technology, and the application of big data have made LED display manufacturers in terms of technological innovation, which will certainly incorporate interactive, light application, big data, and visual impact characteristics. New product. The following is a detailed description of the characteristics of the future LED display.

1. Interaction

    LED interaction is an important factor that affects the direction of LED display. Interaction is service. For outdoor advertising, finding the value of service and the way of service are the most important. Nowadays, competition in the LED media industry is mainly focused on the interaction and integration between audiences and media through APP, WeChat and other technologies. This also forces the industry to break through traditional thinking. While serving as a carrier for advertising, it should also build itself into a service platform, and create a variety of interactions, personal customizations, and specialization on this platform. Information services and other new forms can become a platform for the audience to obtain information conveniently, and at the same time can attract more audiences to participate in it. These may become the new development direction of outdoor LED advertising.

Second, light application

    Light application is also an important factor affecting the trend of LED display. Light application is an application that can be used without downloading. Nowadays, for the advertising industry, the combination of outdoor advertising and the Internet is an inevitable trend in the development of the industry. The continuous development of the Internet has also made outdoor advertising continue to improve and update, and become more and more perfect. Due to the rapid development of the Internet, the communication mode of LED advertising and its content will inevitably break the shackles of traditional channels and develop into a light application that takes the convenience of the audience as the starting point.

Three, big data

      The rampant trend of big data will inevitably become an important factor in the trend of LED displays. Outdoor LED media must find and understand the user's "viewing behavior" through the "database" established by the media. This "database" is not limited by time and space. In addition, the setting of outdoor media content is also closely related to big data. Because outdoor LED media has its own capacity standards, that is, the total advertising duration and the duration of a single advertisement, the settings of these standards are all related to the visible duration of the audience around the media. Closely related, it is necessary to set the capacity of the media through the relevant information of big data. Finally, the design of outdoor LED media also needs to use big data to study the visual center of the audience watching outdoor LED media.

Four, visual impact

     Visual impact is crucial to the direction of LED displays. The visual impact that surprises the audience will have an unexpected effect on the dissemination of advertisements. "Virtual reality, gorgeous interaction, huge", etc., may become the development direction of outdoor advertising. For example, the information dissemination technology represented by naked-eye 3D position has stole the limelight in recent years and opened up the audience's mind. Therefore, if outdoor media wants to stand out from the communication media, it must consider the needs of the audience, enrich its visual performance, and achieve Better communication effect, forming a strong visual impact, in order to achieve the best communication.