For example, resources such as TV start-up screens, cinema ticket machines, buildings in Beijing, Shanghai and Shenzhen, and even taxis, are all put on a unified background using the "poly screen".

With the explosion of the mobile Internet in recent years, offline resources have indeed fallen out of favor. However, it is a matter of minutes to resume the game, and it depends on how to play. The future development of LED advertising displays is worth looking forward to...

1. The core business district creates unique spatial value

Outdoor led display media are mostly located in landmarks and part-time jobs in core cities, central business districts, arterial roads, and places with relatively dense traffic. With the development of urbanization, these places have become the main places for mainstream urban people to engage in business activities, leisure, entertainment, catering and shopping, so they have the characteristics of scarcity, core and other characteristics, and have also become media forms with marketing value and quality. According to the survey, the average weekly arrival rate of outdoor led display media is 61.8%, the average weekly arrival frequency in business districts is 3.8, and the average monthly arrival rate is 79.3%. 30% of the audience actively pay attention to outdoor led display media. The average audience The single gaze stayed for 15.1 seconds. The led display screen has a relatively stable and repeated audience group, which is conducive to the effective transmission and understanding of the information of the led display screen media.

2. High arrival rate, effective coverage of the audience

With its large screen area, eye-catching, strong visual impact, wide viewing angle range and dazzling colors, the led display has a good viewing distance and ultra-clear picture, coupled with unique spatial advantages, making the led display media attract the urban crowd Eyeballs. The survey found that the average weekly arrival rate of outdoor led display media was 61.8%, the average weekly arrival frequency in business districts was 3.8, and the average monthly arrival rate was 79.3%. 30% of the audience actively paid attention to outdoor led display media. The second gaze stayed for 15.1 seconds. The led display screen has a relatively stable and repeated audience group, which is conducive to the effective transmission and understanding of the information of the led display screen media.

3. Recognition of the audience, helping the conversion of advertising effects

Outdoor led display screens can effectively enhance the audience's brand awareness and attitudes. For outdoor media, respondents are more inclined to think that the brands that broadcast advertisements on outdoor led display screens are powerful brands and leading brands in various industries. At the same time, LED display advertising is also very helpful to enhance brand and product impressions. 76.1% of the audience affirmed that outdoor LED display advertising has a greater impact on brand and product impression enhancement. Product advertising efforts and the resulting good brand image will play a decisive role in consumer purchases. After exposure to outdoor led display advertising, the audience’s behavior is affected by the advertisement, resulting in subsequent behavioral intentions. Among them, nearly 20% will actively search for relevant information online, 6.7% will directly enter the store for consultation, 24.7% will try to buy the product, and 37.3% will pass or actively discuss relevant product information to others, forming a secondary dissemination.

4. High-end audience with obvious marketing value

In recent years, outdoor LED media operators have continued to emerge, but at the same time, we have also seen that the quality of outdoor LED display media operators is uneven, and in order to maintain the daily operation of the media, regardless of the quality and content of advertising, it has a negative impact on the image of the media; therefore; In order to further realize the differentiation of the media and the healthy development of the industry, it is important to establish a good brand image of the media, and focus on long-term sustainable development and continuous innovation. This view is also confirmed through in-depth interviews with experts: continuous innovation and improvement Media quality is very important. Some outdoor media have introduced new technologies such as human screen interaction and QR code scanning to attract consumers to participate in the process of brand communication, thereby enhancing the integrated value of media advertising.