In recent years, why is it so difficult for LED wall washer manufacturers to enter home lighting? A very real problem facing home lighting is channel construction. Channel construction not only faces high costs, but also faces fierce market competition. In recent years, the penetration rate of LED home lighting in first-tier cities such as Beijing, Shanghai and Shenzhen has not appeared. Large-scale upgrades. Many companies have actively explored second- and third-tier cities with broader market prospects. However, the cost problems caused by the sinking of channels have seriously hindered market expansion.

In order to get rid of the influence of external and internal negative factors, the overall home lighting industry in the first half of 2016 through adjustment of strategic positioning, product research and development, marketing models, channels and talents and other strategies, one after another with a positive attitude to seek breakthroughs. The prospects of home lighting are still very broad, especially after LED cuts into indoor lighting, the market potential is even more limitless. Most of 2017 has passed, and there is no good market in the LED home lighting industry.

  LED wall washer manufacturers believe that, from the perspective of the general environment, the overall home market is currently in a downturn. Before LED lighting enters the era of civilian prices, the resistance to the promotion of LED home lighting cannot be underestimated.

   From the observation of the profitability of lighting companies in 2017, companies with brand effects and excellent channels are the main beneficiaries of the market, but it can also be seen from various costs and expenditures that channel construction costs in second and third-tier cities account for total sales. The proportion has exceeded 20%, which is not affordable for SMEs. It has to be said that the high construction cost of LED wall washer channels, tedious intermediate links, and lack of marketing strategies are all restrictive factors that hinder the penetration of LEDs into home lighting.