At present, with its unique creativity, high-definition multi-angle vision and large-area interactive functions, outdoor LED displays are becoming more and more popular among advertisers and audiences, and their radiation range is gradually shifting from first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen to third and fourth-tier cities. Urban expansion. What are the unique ideas of outdoor LED displays? There is no doubt that the outdoor LED display advertising media market has become the current blue ocean market for LED display companies, especially the transformation of various new technologies and new ideas, which brings more possibilities to them, and when the outdoor LED display hits The "wonderful ideas" of the advertisers are truly amazing!

1. Energy saving starts from this moment, a digital billboard with automatic power-off. In order to raise the public’s awareness of energy saving, JWT customized a digital billboard in London. The billboard consists of a simple circuit diagram and a piece of Kit Kat chocolate style. Switch composition. When the clock struck 8:30, the Kit Kat on the circuit was suddenly broken into two segments, and the poster's power was turned off. It coincides with the turn-off time of the lights on the Tower Bridge, this time the perfect linkage gives people an illusion: as if it turned off the power of the bridge.

　　 2. The menu icon turns into a weather forecast and cast on the LED display

　　 Recently, McDonald’s, who prefers outdoor advertising, has zoomed in again: using real-time data from the Bureau of Meteorology on the LED display to bring new life to the unpredictable weather. An unpackaged hamburger represents the sun, and it’s good in a sunny day; while an overturned French fries means rain, so remember to bring an umbrella when you go out; French fries dipped in tomato juice vividly show the temperature status; smoking Coffee is naturally cloudy. A total of 8 different icons have been designed to show how the weather changes in April.

　　 Three, digital support, more flexible communication methods

With the large-scale successful deployment of digital outdoor networks, continuous breakthroughs in LED display technology, and the addition of new methods and technologies such as live broadcast, multi-screen simultaneous broadcasting, packaged screens, and interaction, it flexibly meets the diversified requirements of outdoor large screens. The demand makes up for the shortcomings of the monotonous appeal form and simple operation of conventional outdoor media.

　　Four. Small-pitch LEDs that can be touched for better interactive experience

　　 Not only that, but the current outdoor LED display products of many screen companies have begun to lean towards interactive technology. Recently, screen companies in the industry have launched a touch-able and writable COB small-pitch LED system, which uses infrared scanning multi-point technology to achieve multi-point smooth touch effects. The effective touch area can be customized according to the actual needs of users, and it is opened in the field of large screens. New experience of human-computer interaction.

　　 Outdoor advertising has already crossed an era of one-way communication. How to make the audience a part of the interaction has been the subject of current outdoor LED display development research, and it is also the direction of LED display enterprise technology, product, and solution innovation. In terms of content dissemination, flexible creativity and diversified innovation methods may become the mainstream development direction of LED in the future.

At present, outdoor LED displays are in the air of development. We should seize this historical opportunity. We hope that outdoor LED displays can become a beautiful landscape of the city and a symbol of urban culture, and even a key node of urban cultural heritage, rather than Stumbling block.