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How much influence does the LED display have on outdoor advertising?

time:2021-08-25 source:ZJ Lighting Views:236


 In today's world, we can see large LED screens with dynamic pictures everywhere. LED large screens are indispensable in sports events, street walls, and any form of evening parties and programs. It is currently the most mainstream application product for outdoor large screens. The application of outdoor advertising screens to full-color displays far exceeds other large screens, and full-color LED displays occupy 80% of the outdoor market share.

       When it comes to outdoor advertising, it is the oldest media form among all advertising media. It was born at the same time as trade and rooted in the city. It is closely related to the economic, cultural and social life of urban people. It is the communication medium for brands and products, and it is also a bright symbol of the prosperity of the city. These characteristics form the unique and irreplaceable value of outdoor media.

       The led display itself has the characteristics of energy saving, light weight, miniaturization, and high reliability, which are also the standards required by the world for demand products. LEDs are all solid-state cold light sources, smaller, lighter, and more sturdy, with a working voltage of only two volts, and a service life of more than ten years. According to the usual definition of light efficiency, the luminous efficiency of LEDs is not high, but because the spectrum of LEDs is almost entirely concentrated in the visible light frequency band, the efficiency can reach 80-90. It has been more than 20 years since LED display devices came out, and it was difficult to popularize before due to the use of raw materials and technological limitations. After entering the 1990s, with the continuous improvement of technology, continuous improvement of technology and development of raw materials, LED display devices have developed by leaps and bounds in terms of life and brightness indicators, and their costs have been greatly reduced. They are suitable for various places and various applications. The number of LED displays has gradually increased. Full-color LED display is one of the more widely used displays in outdoor.

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However, the full-color LED display is not just an extension of outdoor media and TV media. It has a larger creative space and a wider three-dimensional space for interaction and communication with consumers in time and space. It can meet individual needs and has the concept of communication in the digital age. , Is a unique screen form. In the future development, LED display will become an inevitable development direction in lighting, advertising and other industries.

   Full-color outdoor LED large screens will be more widely used in the future because of their high-brightness, high-definition, low loss, and rich colors. I believe that it will bring us a beautiful landscape.