First of all: apply for outdoor advertising registration, the basic conditions to apply for outdoor advertising registration:

1. Obtain the business qualifications in accordance with the application items in accordance with the law, and have the ownership of the corresponding outdoor advertising media.

2. Comply with the requirements of the local people's government and the advertising management department's outdoor advertising setup plan

Second: Provide the supporting documents required for the "Outdoor Advertising Registration Certificate":

1. One copy of the business license; 2. One copy of the advertising contract (original); 3. One copy of the advertising business license. 4. One copy of "Outdoor Advertising Registration Application Form".

5. A copy of the agreement for the use of the advertising release site (original). According to laws and regulations, the approval of relevant government departments is required, and the approval documents issued by the relevant departments should be submitted.

Finally: After the outdoor advertisement is registered, if it is not published within three months, it should apply to the original registration authority for cancellation of registration.

If it has already been registered and needs to extend the advertisement release time or change other registration items, it shall apply to the original registration authority for the modification registration.

Outdoor advertisements that have been reviewed and approved must be published according to the registered location, form, specifications, time, etc., and cannot be changed without authorization. The registration approval number must be published at the same time as the content of the advertisement.

An application for registration of an outdoor advertisement shall be submitted to the industrial and commercial office of the place where the advertisement is issued 30 days before the advertisement is released, and the registration shall be accepted after the supporting documents are complete, and the registration fees shall be paid in accordance with the regulations.

Procedures for setting up outdoor billboards: there must be a lease agreement for the place where the advertisement is set up, a map of the advertising position, a safety certificate, and a proof of electricity use, and a structural drawing.

The photo before setting and the effect drawing after setting, the approval report of the city management report to the city management department for approval and other processes.

For other problems encountered in practice, you can consult relevant government departments when applying for outdoor LED display advertising.

LED display price competition promotes industry integration and industry agglomeration

The competition in the LED display industry is mainly reflected in several aspects such as product price, product technology and quality, delivery and after-sales service, and the price war is particularly prominent!

The continuous decline in prices has further compressed operating profits and promoted the LED display industry to enter a period of industry integration. In the next few years, some small and medium-sized LED companies will be gradually eliminated.

LED display manufacturers with technology and capital strength are expected to use capital market power, their own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industry concentration of LED displays will increase rapidly.

The underlying reason for the continued decline in LED display prices is that large and powerful manufacturers hope to eliminate some small and medium-sized manufacturers through price wars.

The price war has greatly affected the revenue performance of LED display manufacturers, and LED manufacturers whose revenue will decline may reach more than 30%.

Product prices fell, further squeezing operating profits.

At present, the gross profit rate of LED display manufacturers that are channel-based has dropped to 10%-15%, and the gross profit rate of products in engineering channels is still above 20%.