Language

News

Make the gardens more beautiful & make the world brighter!

The profitability of led display manufacturers is still weakening.

time:2021-05-26 source:ZJ Lighting Views:286


 

Due to excessive investment and lack of core technology advantages, the overall status of the domestic LED industry chain is currently poor and profitability is low.

Especially in the downstream LED applications, such as the electronic display industry, the fierce competition is believed to be well understood by many people in the industry.

Industry competition is mainly reflected in several aspects such as price, quality, delivery period, and after-sales service. At this stage, price elements are particularly prominent.

 

The LED display industry has entered a period of integration, and some small and medium-sized enterprises will gradually be eliminated in the next few years.

In the integration stage, LED electronic display manufacturers with technical and capital strength are expected to use the power of the capital market and their own technology and channel advantages to achieve rapid development.

In the next 2-3 years, the industry concentration of LED displays will increase rapidly.

 1-21052Q60I4255.jpg

As the LED display industry has entered a mature period, its market size will maintain a steady growth trend.

Insiders predict that the LED display market will grow at 10%-20% in the next few years.

The future profit growth of LED display screens will mainly come from the traditional inkjet, neon lights, billboard replacement market, and high-definition, 3D, intelligent and other multi-functional high-end LED display markets.

The LED display demand market shifts to the leasing and monitoring field

In the past two years, the development of the LED display industry has gradually appeared "stagnation". Some LED display manufacturers have closed down due to development difficulties.

In fact, any industry has its own law of development. After several years of rapid development, the LED display industry has basically reached a saturated state.

 

In the current market environment, LED advertising screens installed outdoors can only be installed after approval, and the number of requirements is also limited.

The number of other fixed indoor display screens will be relatively larger, but according to the usage of LED display screens, it will be basically 5 to 10 years, so it will also reach saturation.

Then the main market for LED electronic display screens in the future will need to shift their positions. From the current market demand, the leasing and intelligent monitoring fields will be the development direction of LED electronic screens in the future.

 

With the improvement of living standards, people's appreciation level is gradually improving. This also derives the LED display rental market.

What is LED rental display? LED display rentals are mainly provided by professional performance companies or advertising companies.

Units or individuals have purchased LED displays and then leased them to other companies for use. Now they are more commonly used in large-scale cultural evenings and wedding celebrations.

 

The main driving force comes from two points: The first is that with the rapid progress of LED display technology, the dot pitch of LED electronic displays is getting smaller and smaller. At present, Mai Rui Optoelectronics has launched an indoor high-precision P2.5 LED screen.

The high-density LED display has a larger resolution in a limited area, and the display screen is clearer and more delicate. When displaying standard high-definition images, the resolution requirements can already be fully met.

The second factor is the price factor. The high-density LED die that was once unattainable has become more and more affordable.

Compared with DLP and LCD products, the price per square meter of display area has a competitive advantage. Therefore, it has very strong competitive potential in the monitoring field.